Position:                      Team Lead Field Marketing

Hierarchy Level:          Team Lead

Functional Family:      Marketing

Sub Function:              Field_Marketing

Job Description

Develop and execute tailored region-wide marketing campaigns, decide on channel strategies, ensure synchronized rollout and performance monitoring, leverage headquarter/local campaigns, manage local leads and website design, implement advertising and digital marketing strategies, develop advertising materials, oversee SEO strategy, plan and run local events/tradeshows, and coordinate with distribution partners for marketing communication.

Job Responsibilities:

• Plan and execute regional digital marketing, including SEO/SEM, PPC, marketing database, email, social media and display advertising campaigns.
• Deploy the global marketing channel strategy for both product and industry campaigns, ensuring synchronized rollout, including offline and online channels and tools.
• Monitor and evaluate campaign performance and effectiveness.
• Manage local leads up to MQL using the standard lead process.
• Manage and update the local website in line with the global and regional corporate and product strategy.
• Develop and use advertising materials ensuring alignment with global HARTING marketing standards.
• Implement the local SEO strategy, including content and targets.
• Plan and run individual local events and tradeshows including negotiating with partners / agencies and managing resourcing and procurement.
• Work with sales to support distribution partners with marketing communication campaigns and materials, in line with the HARTING global strategy.
• Leverage global content to meet regional marketing requirements.
• Evaluate campaign data and end-to-end customer experience across multiple channels and customer touch points to improve campaigns and ROI.
• Further activities will be defined as Field Marketing evolves in the region.

Qualifications:

• Bachelor’s degree in a relevant field or professional training (Fachausbildung)
• Several years of professional and management experience in the relevant field
• Excellent proficiency in English, both verbal and written
• Note: Extensive relevant experience and demonstrated expertise may substitute for the required degree

Professional Competencies:

• Market and Industry research
• Product launch
• Marketing campaigns
• Project Management
• Data analysis
• Google Analytics and Google Ads

Culture Competencies:

• Break new ground
• Champion customer satisfaction
• Demonstrate ownership
• Become better every day
• Trust and collaborate